The Beauty Review: Jerome Russell Pink Colour Toner

Jerome Russell Pink Colour Toner (link)*

Ever since dyeing my hair pink I’ve been on the look out for products to ‘maintain’ and refresh the colour, without using a full-blown hair dye. So when the lovely people over at Jerome Russell (the no.1 blinding brand) contacted me to see whether I would like to give their “Maximum Colour Toner in Pink” a whirl I couldn’t be more intrigued, to test it out.  

The instructions state that it works best on pre-lightened/blonde hair, now as mine is already dyed I carried out both a skin test (essential) and a strand test to see what colour it would turn out, but also to find out how long to leave the colour on to develop. On the box it says to leave it on for a maximum of 30 minutes, so I did just that. Popped on a plastic cap and applied heat (via hair dyer) for 5 minutes, and left it to work its *candy floss* magic… 

I honestly found the product easy to use with a tint brush, to ensure I achieved an even application which I then massaged into my scalp and through to the ends of my hair. Formula wise it has a medium-thick consistency, that isn’t extremely runny therefore not splashing everywhere. Although, like if I was to use any other hair dye, newspaper is recommended to save your bathroom floor (and cleaning up).  

Now the real test is the before and after (see photo below),  in the photo there is a slight difference in the colour. However in real life I have found the colour it is a lot more vibrant and evenly toned, I have found it has counteracted some of the orange tones in my hair with more of a blue toned pink. In fact I have found that it has worked best on the ends of my hair (the most absorbent and damaged), as they are a lot more pinker than before, and have a ‘candy floss’ hue to them-which I love!  It has also made my hair really shiny, and glossy which is a huge plus.  Overall I am happy with how the product has enhanced my pink-ness and added shine to my locks, in just 30 minutes! Be sure to check out their website (link), to see if there are any products that take your fancy.