Trying to Shop Consciously

As a fashion blogger you sometimes find yourself in the position where you always trying to keep up with the latest trends. Whether that’s that must-have Zara dress that everyone is wearing on Instagram. Or the makeup dupe that everyone is reviewing online. You can find it hard not get sucked into the whirlwind of keeping up with these ‘trends’. But recently with the likes of climate change being a ‘hot’ topic. As well as the fashion industry being at the forefront of this. I couldn’t help but question my own shopping habits. And if I’m shopping consciously.

If you have a quick scroll through my Instagram, you’ll see that I wear items in my wardrobe more than once. Heck sometimes I wear them three times a week. Recently, I’ve realised that I shouldn’t feel the pressure to only feature an item once on my instagram and then feel the need to buy a new ‘piece of clothing’. In order to keep my content ‘fresh’ and ‘on trend’. This dress is the perfect example of this. Now I bloody love this dress, and I’ve featured it a tonne on my instagram. Simply because I want to show people how to style items already in their wardrobe in a multitude of ways. But also not feel the need to constantly shop for new (and unnecessary) things.

I’ll be the first to admit, I am not a ‘perfect’ shopper. My wardrobe isn’t full to the brim with eco-friendly / earth conscious clothing. I still shop on the high street and love a bargain. But I still try to shop vintage (when I can) and love to grab a great deal on Depop. I would love to have a wardrobe full of clothing that is environmentally conscious. But the reality of this, is that it won’t happen overnight.

On a side note – Depop is also one of those places where in a way it is shocking to see the amount of clothing sold on here that is BNWT. You can pick up one of your favourite high street brands dresses (current stock) for half of the price, with the tags still in tow. Because it’s either been worn on a night out or the seller cannot be asked to return it.

But what I have found is that as soon as you come to terms with the headset and (in the words of Marie Kondo) “Does the item bring you joy?”. Then you quickly come to the realisation that you probably don’t need another ‘x item’. Because you already own it! Ever since adapting this ‘headset’ I’ve hardly bought anything over the past couple of months.

The fashion blogging industry has been driven by consumerism, since it all began in the early 2000’s. But with an increase in the amount of people becoming conscious of what they buying (including myself), you can see things are going in a new direction. So if you see you’re favourite instagrammed wearing ‘that dress’ or ‘that top’ again on his or hers instagram. Don’t feel you head with negative, contradicting thoughts. But instead think of it as another way they’re styling the item or sharing the love for it.


Dress – H&M (similar) | Shoes – Nike AF1 (link) | Backpack – New Look (similar) | Sunglasses – RayBan (link)